Online Promotion Done Right – Why Place a Video on Your Webpage?
Whether you want to gain an edge with your business by providing prospective customers with a visual aid to promote your product or you’re just interested in building a friendly rapport with your online followers, adding a video to your main page can be one of the best ways of achieving these goals.
The Importance of Video
When it comes to making video, Scottsdale experts point out several good reasons why embedding a professionally produced piece would give you the upper hand regardless of whether you’re using it for personal needs or business gain:
- Videos add a few extra dimensions to the use of pictures or text. Aside from people just reading what you write, they will also hear your voice and see your body language, deriving additional information from all that.
- People tend to be a lot more interested in buying once they see a video of how the product, app or service you provide works.
- Videos of you and your staff is also an added asset for likability. Most prospective clients or followers will feel much closer to your business or cause when they get a chance to see firsthand whom they’re dealing with.
Video Production Made Easy
Contrary to popular belief, it’s not that difficult to produce a good piece, and all types of videos can be a great asset when it comes to reaching your audience. A camera and a few simple tools are often all that you’ll need.
Whiteboards or a touchscreen-enabled tablet can be used if want to draw, write or create a presentation, and video capture software can allow you to show images of your computer screen in real time. Also, you can always add a personal touch to your videos by simply sitting in front of the camera and talking like a real news reporter.
As you can see, making a video for web site promotion is can offer a lot of advantages, so get your camera ready and dazzle your followers and prospective customers!
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