12 Steps To Hiring A Social Media Manager

Great links to check out…. Google links and others

• • • Google - Enables users to search the world’s information, including webpages, images, and videos. Offers unique features and search technology.
    • Empirical Analysis of Google SafeSearch - Results of research conducted by Benjamin Edelman of the Berkman Center for Internet and Society, Harvard Law School.
    • Exploiting the Google Toolbar - Security advisory documenting multiple vulnerabilities in the software. The problems have been fixed in versions after 1.1.58.
    • Feedthebot.com - The Google webmaster guidelines explained in everyday terms by Patrick Sexton.
    • G4: Google Tips and Secrets - Tips and tricks from Sergey Brin, Google’s co-founder and president.
    • GWEI – Google Will Eat Itself - A project which uses automated clicking programs to generate Adsense revenue, which is used to purchase Google stock. Media coverage, newsletter, and technical details.
    • Google Community - Discussion forums for all aspects of the Google search engine.
    • Google Dance - Describes in some technical detail how Google updates its index.
    • Google Guide - Interactive online tutorial on using the search engine includes tips and information on new services and features.
    • Google Holiday Logos - Museum of Google logos commemorating holidays and events.
    • Google Product Search - Presents photographs of products and links to the stores that sell them online. Options to narrow search by price range, and view results as a grid of images.
    • Google World - A categorized directory by Indicateur of links to information on Google, some to pages on Google.com itself, others external.
    • Google’s Pagerank Explained - Paper by Phil Craven, in which he provides theories on how PR is calculated and the importance of internal, dangling, inbound, and outbound links. With PR calculator.
    • Google-Friends - Announcement list which is sent out monthly. Includes archives and subscription information.
    • Google.public.support.general FAQ - Answers to questions that appear especially frequently in this newsgroup.
    • Goosh - A browser-based Google-interface that behaves similar to a unix-shell.
    • How2Google - This site gives information about Google and how to use Google search with tips and tricks.
    • Logoogle - Site dedicated to the collection of official and unofficial Google logos.
    • Net Art: AdWords Happening - The author describes his attempt to use AdWords as a means to distribute poetry and how he was eventually thwarted.
    • PageRank Explained - Offering information and downloadable Excel spreadsheet to help visualize how PageRank is calculated.
    • Review of Google - Review and analysis of the search and display features by Greg R. Notess from search Engine Showdown. Includes information on un-indexed URLs and Boolean operators.
    • Suchmaschinen-Doktor - Andreas Jaster offers information in German and English on how PageRank is calculated. Additionally personalised PageRank, topic-sensitive PageRank, modular PageRank, BlockRank and TrustRank are described.
    • Survey on Google’s PageRank - Information on the algorithm, how to increase PageRank, what diminishes it and how to distribute PageRank within a website.
    • The Google Dance Syndrome, Part 1 - Examines Google’s update process and its effects on search engine optimization.
    • The Original Google Computer Storage - Photographs of the hardware used in Page and Brin’s research, and an article explaining the search engine’s history.
    • Unofficial Google Advanced Search - Joseph Becher guide with descriptions of search operators.
    • WebmasterWorld: Google - Pre-moderated discussion board that is frequented mainly by SEO professionals.
    • Your Guide to Google Web Search - Companion web site to the book with the same title. Articles and free sample chapters.
    • NPR : Escaping the Google Spotlight - Some people go to great lengths to keep their names off the search engine Google.com. Ann Harrison of Wired News tells Scott Simon how to pursue the goal of becoming un-Googleable. [2:56 streaming audio broadcast]
    • • Charles Kessler and Associates, Inc. - Provides high search engine placement, dynamic HTML, ad banner brokering and placement, hosting, customized marketing plans, press release services and online book promotions.
      • Eric Ward - Specialized internet promotion and press release services for high-end web site launches.
      • Majon International - Offers targeted web marketing promotions and advertising including mall linkings, opt-in email campaigns, web site exposure promotions, pop-up and pop-under advertising, and press release distribution services.
      • Pandia - Guide to Web searching and search engine optimization, with tutorials, news, tools, reviews and SE marketing resources.
      • SEOmoz - Resource by Rand Fishkin, with weblog, articles and free tools. Includes a beginner’s guide, an online exam and recommended firms.
      • SEOpros.org - Organization of SEOs and marketing consultants developing and implementing a set of best practices for the search engine optimization industry. Includes a database of consultants, consumer tips, SEO skills sets and complaint registry.
      • Sempo - Non-profit professional association working to increase awareness and promote the value of search engine marketing.

    ACM Queue: Why Writing Your Own Search Engine is Hard - Anna Patterson explains the problems of search engine design in practical terms in this lengthy article.

  • Wikipedia: Search Engine - Article in the online collaborative encyclopedia, describing the history and mechanisms of Web search engines.
  • NPR : The Search Engine Wars - In a five-part series, NPR’s Rick Karr takes a look at the business of search engines. (April 01, 2004)
  • Search Engines and Editorial Integrity - Article from the USC Online Journalism Review examines the issue of major search engines adopting deceptive, misleading advertising practices at the expense of editorial integrity and their users. (April 02, 2002)
  • Commercial Alert Files Complaint Against Search Engines for Deceptive Ads - A complaint filed with the United States Federal Trade Commission by Ralph Nader’s Commercial Alert service, which charges the major search engines of inserting advertisements in search engine results without clear disclosure that the ads are ads. (July 16, 2001)

  Pandia Powersearch - List of search engines and directories. Also includes a metasearch engine, search tutorial, and a free newsletter.

• Age of Dot Com - Links to search resources including start pages, integrated search forms, portals, engines, guides, and directories. Offers both a simple links page and a directory with descriptions and ratings.
• Big Search Engine Index - Directory listing hundreds of search engines, categorized, described and rated.
• Complete Planet - Directory of databases and specialty search engines from Bright Planet.
• CyberTimes Navigator - The starting point that New York Times reporters and editors use for their explorations of the Web. A straightforward list of some of the best sources on the Web for all types of information.
• FTP Search Engines - Rated links to ftp and mp3 search sites.
• Fetchfido - A graphical interface of links to search engines. Multi-layered, with universal, United Kingdom, United States, European and worldwide sections.
• FinderSeeker - Find the search engine you want by selecting a thematical category and/or country, or search by keyword.
• Geniusfind - Categorizes thousands of the most useful topic-specific directories and databases, with descriptions.
• ISEDB - A directory of search engines and directories worldwide, organized by geographical area and subject, includes articles on site submission, marketing, and optimization.
• Indexing the Internet - An essay by John Hubbard analyzing the question of what is the best way to index the Internet, with references.
• Search Engine Colossus - Directory of hundreds of search engines, organised by country and topic.
• Search Engine History - Information on early technologies, directories, vertical search and search engine marketing. Provides a number of links for further reading.
• Search Engine Relationship Chart - Bruce Clay’s pictorial view of how search engines provide data to partner engines and directories. [PDF]
• Search Engine Showdown - A user’s guide to Web searching with features, comparative analysis, strategies, discussion, news and reviews.
• Search Engine Watch - A guide to search engine marketing and search engine optimization. Forums, reviews, articles, ratings, and frequent newsletters. Paying members receive access to extra content.
• Search Tools for Web Sites and Intranets - Provides information, news and advice about web site searching technology. Includes a guide, search tools list, glossary, and opportunity to compare searches of its own site by different tools. Offers a free monthly email newsletter.
• Searchenginez - Search forms for the most effective engines in dozens of categories from Robert Skelton. Includes reviews, ratings, webmaster tools, and tutorials.
• The Ultimate Search Engine Links Page - A directory of search engines: general, metasearch, pay-per-click, children’s, subject, country and people search. All are described and can be rated.
• Those Dark Hiding Places: The Invisible Web Revealed - Librarian Robert J. Lackie provides annotated links to directories, searchable sites, databases, and search engines useful for uncovering content that the general search engines fail to disclose.
• Topix: Search Engines News - News on the search engine industry continually updated from thousands of sources around the Net.
• Web Search University 2009 - Conference for Internet researchers to hone their skills and refresh their search competencies, held September 14-15, 2009, Washington, DC. Includes registration and past event schedules and speakers.